About me
My name is Jack Norris.
Digital Marketing & E-Commerce
My background in journalism, sales, and marketing has shaped how I think about communication. Not just as writing, but as a way to influence and drive action.
I've learned that the right words can build trust that creates real engagement between brands and their audiences, and I've built that belief into a full marketing engine.
Open to new opportunities
Learn about me
Experience
Currently leading marketing at American Pressure.
179%
Increase in e-commerce website traffic
How: an SEO-driven content strategy, on-site optimization, and consistent publishing, including AEO-structured posts for AI answer engines.
31%
Growth in website revenue
How: improving product pages, building conversion-focused landing pages, and running campaigns that send traffic to them.
18%
Lift in email open rates
How: audience segmentation and campaign optimization on Mailjet. I have since rebuilt the program in Klaviyo.
6%+
Average email click-through rate
How: Mailjet campaigns refined with campaign and Google Analytics data on messaging, timing, and targeting.
American Pressure Inc.
Marketing and E-Commerce · Sole Marketer
Robbinsdale, MN
Est. 1975
Pressure washer dealership
Goal: 30% YOY Revenue Growth in E-Commerce + Overall
- Built the company's email marketing program from scratch in Klaviyo, including deliverability foundations (SPF/DKIM/DMARC), customer segmentation, and multi-step lifecycle flows.
- Writing SEO- and AEO-structured content, including the company's first blog posts optimized for AI answer engines.
- Built a master pricing spreadsheet where AI agents automatically pull competitor prices from other stores across the internet, so we can compare against our own prices and stay competitive.
- Analyze website and campaign performance in Google Analytics and email platform data to refine messaging, timing, and targeting across email, web, and social.
- Designed and built custom product landing pages, including animated SVG gauge dials and integrated quote forms, for flagship equipment.
- Grew organic social from zero, including a dedicated Reddit community for the brand.
- Redesigned arcticsteamer.com, the company's ice-dam-removal steam product line, as a single-page brand experience.
What I do
What I have experience in.
Tools & platforms
What I actually work in.
Selected work
A few things I've built.
Marketing work, plus the products I build on my own time.
Get in touch
Let's talk about the role.
If you have the time, let's set up an interview. I promise I'm better in person than on a website.